Countries with a lot of soft power amongst young Westerner would include Korea and Japan. Korea especially if society is a book of women.
If you looked at the populaces of either, what do you notice?
Well, you noticed the title of this, and you’d be right. For the most part, they lean towards being skinny. A point to where you may be considered anorexic depending on your homeland.
But what do you think? A posit that, well, all you have to do to be cool is be skinny. Not skinny fat, but skinny. That’s it. When you’re skinny everything else works out.
Of course, you can be skinny and look sickly, and that isn’t necessarily cool. But skinny is probably a requisite.